HYDUR Group

A holding group for brands built on scent, craft and considered living.

We build, own and grow consumer brands that turn everyday rituals into premium experience — from home fragrance and perfumery to hospitality.

Our Companies About HYDUR

HYDUR Group exists to back brands that treat personalization, craftsmanship and quality as non-negotiable — then give them the operating foundation to grow well beyond a single product.

Portfolio

Three brands, one standard.

Each company in the HYDUR Group portfolio operates with its own identity and customer relationships, built on a shared standard of craftsmanship and personalization.

Home Fragrance & Diffusion

Hydur

A modern, healthier alternative to traditional bakhoor — nebulising diffusers and premium fragrance oils built for everyday, personalised ritual.

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Perfumery

Senscent

HYDUR Group's perfume brand, extending the group's fragrance expertise from the home into personal scent and identity.

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Gastronomy, Shisha & Cigar Lounge

No10 by Hydur

A Neo-Khaleeji gastronomy, shisha and cigar lounge concept blending Gulf heritage with global dining, in Dubai and Bahrain.

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Get in touch

Interested in partnering with HYDUR Group?

We're always open to conversations about new brands, markets and long-term partnerships.