Our Companies

Three brands. One standard.

Each company below operates independently, with its own identity and customers — while holding to the same HYDUR Group standard of craftsmanship, personalization and quality.

Home Fragrance & Diffusion

Hydur

Hydur is a modern, healthier alternative to traditional bakhoor — a range of nebulising diffusers and premium fragrance oils designed for individuality and personalization. Built for considered, everyday ritual rather than occasion-only use, Hydur is the group's flagship brand and the foundation HYDUR Group was built on.

Visit hydur.co.uk

Perfumery

Senscent

Senscent is HYDUR Group's perfume brand, extending the group's fragrance expertise from the home into personal scent. Senscent applies the same standard of craftsmanship and personalization to fine fragrance, for customers who see scent as part of their identity.

Visit senscent.co.uk

Gastronomy, Shisha & Cigar Lounge

No10 by Hydur

Jumeirah, Dubai · Manama, Bahrain

No10 by Hydur is a Neo-Khaleeji gastronomy, shisha and cigar lounge concept, blending Gulf heritage with global dining in a considered, contemporary setting. No10 currently operates in Jumeirah, Dubai and Manama, Bahrain, bringing the group's hospitality ambitions to life beyond product.

Visit No10 by Hydur

Partnerships

Building the next brand in the portfolio?

We're open to conversations with founders and teams who share our standard for craftsmanship and personalization.